Privacy Policy

Last updated: May 2025

Prime Appliance Service ("Prime Appliance", "we", "our", or "us") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website primeappliance.us (the "Website"), call or text us, or interact with us in any other way.

Information We Collect

Personal Information You Provide

When you contact us through our Website, by phone, or by email, we may collect personal information that you voluntarily provide, including:

• Full name
• Phone number
• Email address
• Home address or service location
• Appliance type, brand, model, and description of the issue
• Preferred appointment date and time
• Any other details you share with us about your repair needs

Automatically Collected Information

When you visit our Website, we may automatically collect certain technical information about your device and usage, including your IP address, browser type, operating system, referring URLs, the pages you viewed, and timestamps of your visit. We collect this information using cookies, analytics tools, and advertising tracking pixels.

How We Use Your Information

We use the information we collect for the following purposes:

• To communicate with you: respond to service requests, confirm appointments, send reminders, answer questions, and follow up after repairs
• To provide repair services: schedule technicians, diagnose appliance issues, order parts, and coordinate service visits
• To send SMS text messages: when you contact us by form, phone, or text, we may send you SMS messages about your appointment, technician arrival, and follow-up. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help.
• Marketing and improvements: analyze Website usage and ad performance to improve our services. You may opt out of marketing at any time.
• Legal compliance: comply with applicable laws, regulations, or legal processes

SMS / Text Message Consent

By submitting a service request on our Website, calling us, or replying to one of our text messages, you consent to receive transactional and informational SMS messages from Prime Appliance Service at the phone number you provided. Messages may include appointment confirmations, technician dispatch updates, and service follow-ups.

Message frequency varies depending on your interaction with us (typically 1-5 messages per service visit). Message and data rates may apply. Reply STOP to any message to unsubscribe. Reply HELP for help, or call us at (602) 848-3333.

Third-Party Services

We use the following third-party services that may collect anonymized usage data in accordance with their own privacy policies:

• Google Analytics -- website traffic analysis
• Microsoft Clarity -- session recording and heatmaps
• Google Ads -- advertising and conversion tracking

These services use cookies and similar technologies. You can manage cookie preferences through your browser settings.

Information Sharing and Disclosure

We do not sell or rent your personal information. We may share your information only in the following limited circumstances:

• Service providers: we use third-party providers (scheduling software, analytics, cloud hosting, payment processors) that perform services on our behalf. These providers are contractually required to protect your data.
• Legal requirements: we may disclose your information if required by law, regulation, subpoena, or court order.
• Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity subject to this policy.

Cookies

We use cookies for analytics and advertising attribution. Cookies are small data files stored on your device. You can disable cookies through your browser settings, although some Website features may not function properly without them.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Opting Out of SMS Messages

You can opt out of SMS messages at any time by replying STOP to any message, or by calling us at (602) 848-3333.

Access and Update Your Information

You have the right to access, update, or correct the personal information we hold about you. Contact us using the information below to exercise these rights.

Arizona and California Privacy Rights

If you are an Arizona or California resident, you may have additional rights under state privacy laws, including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information (we do not sell personal information). Contact us to exercise these rights.

Third-Party Websites

Our Website may contain links to third-party websites (Google Maps, Yelp, social media). We are not responsible for the privacy practices of these sites and encourage you to review their policies.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised "Last updated" date.

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